How long does a site take?

A focused institutional site is typically four to six weeks. An online store depends on catalogue size and integrations. The variable that most often delays a project is content, so we agree on who is writing it before starting.

Yes, completely. Code, domain and hosting in your name. There is no proprietary platform you would have to leave behind.

Will my rankings drop after a redesign?

They can, which is exactly why redirect mapping matters. Every old URL is pointed to its equivalent before launch. Sites that skip this step routinely lose most of their organic traffic overnight.

Do you use WordPress?

Sometimes. The platform follows from what the site has to do, not from habit. For content-heavy sites WordPress is often right; for a fast marketing site, static output is usually faster and safer.

01 — Websites

Websites

A site that looks good and cannot be found is a brochure.

We build sites where the structure is decided before the design, because that structure is what search engines read.

Direct answer

We design and build institutional websites, landing pages and online stores. Architecture and search structure come first, layout second, and analytics tracking is installed before launch rather than added afterwards.

Get a free proposal All services

Diagram of Website Design and Development: scope, architecture, design and build and measurement — Fast, indexable websites where architecture comes before layout, SEO is built in from the start and measurement is installed before launch rather than after.

What is included

Architecture
Core Web Vitals
Analytics at launch

02 — Detail

Architecture before layout.

The order matters more than people expect. Deciding what pages exist, what each one is for, and how they link to each other determines whether the site can ever rank. Choosing colours first and retrofitting that structure is how most redesigns end up slower and less findable than the site they replaced.

Every site we build ships with clean heading structure, structured data, fast Core Web Vitals and working conversion tracking. That is the baseline, not an upsell, and it is what makes later SEO cheap instead of expensive.

If you already have a site, a rebuild is not always the answer. Sometimes three fixes to the current one produce more than a new build, and we say so when that is the case.

03 — How it works

How a build runs.

01
Scope
What the site has to accomplish, and for whom. Pages follow from this, not from a template.
02
Architecture
URL structure, internal linking, and the search terms each page is meant to own.
03
Design and build
Layout applied to the structure. Fast, responsive, accessible.
04
Measurement
Analytics, tag manager and conversion events tested before launch.
05
Launch
Redirects checked, indexing verified, first-month monitoring included.

04 — Fit

Who this is for.

It fits companies whose site has to do a job: be found for the services they sell, explain those services clearly, and turn a visit into a contact. That covers most service businesses, professional firms and B2B companies, and it covers companies whose current site was built as a brochure and now needs to earn its keep.

It fits businesses planning to invest in search or paid traffic, because both depend on a site that loads fast, indexes cleanly and measures conversions. Building those in from the start costs far less than retrofitting them into a site designed around a colour palette.

It is a poor fit when the honest answer is that the current site needs three fixes rather than a rebuild. We say so when it is true, because a redesign discards accumulated rankings and links, and that cost is only worth paying when the structure is genuinely wrong.

05 — Common mistakes

The mistakes we design out.

Layout before architecture. Deciding what pages exist and how they link is what determines whether the site can rank. Colours come after.
Content written last. The variable that most delays projects. We agree who writes what before the first screen is designed.
Measurement added after launch. Analytics, tag manager and conversion events are tested on staging, not bolted on when someone asks for a report.
Heavy pages. Uncompressed images and a dozen third-party scripts on the page where the decision happens. Speed is a requirement, not a polish step.
Redirects forgotten in a redesign. Every old URL is mapped before launch. Sites that skip this lose their organic traffic overnight.

A site built this way is cheaper to promote afterwards, because search and paid campaigns land on pages that already do their part.

06 — Measurement

What you own at the end.

Code, domain and hosting in your name, with no proprietary platform to leave behind. Clean heading structure, structured data, fast Core Web Vitals and working conversion tracking are the baseline, documented so any developer can maintain it.

The first month after launch is monitored: indexing confirmed, redirects checked, Search Console watched for errors, and the analytics reviewed against what the site was built to do.

07 — Questions

Common questions.

Back to all our services.

Technical guides

Website or social media: which does a business need?
Core Web Vitals: what LCP, INP and CLS are and how to improve each one
Website migration without losing SEO: the complete technical guide

Related services

All services →