On TikTok, an ad that looks like an ad is ignored.

TikTok works for visual products, impulse purchases and anything with a demonstrable before and after. It works poorly for complex B2B services and high-consideration purchases where the buyer needs to compare options carefully. We will tell you which side of that line you are on before taking the budget.

Creative decay is faster here than anywhere else. A video that works can be exhausted in weeks rather than months, so a TikTok account needs a production rhythm, not a launch. That is a real cost to plan for, and it is why creative production is usually part of the same engagement.

Spark Ads, which promote existing organic posts, often outperform purpose-built ads because they carry real engagement signals. If you have organic content that performed, that is the first place to put budget.