01
Paid traffic management
The umbrella service: strategy, tracking and management across paid channels.
- Conversion tracking
- Budget allocation
- Monthly reporting
01 — Services
Services
Thirty services, four disciplines.
We rarely deploy all of them at once, and we will tell you which ones you do not need.
Direct answer
A Carioca runs thirty services grouped into paid media, search, websites and stores, and brand and strategy work. Engagements start with a free diagnosis that determines which of these actually apply to your business.
02 — Paid media
Paid traffic.
Channels where you buy attention. Measured against revenue, not impressions.
02
Google Ads
Search, Shopping and Performance Max, structured so budget follows purchase intent.
- Search campaigns
- Shopping
- Performance Max
03
Meta Ads
Facebook and Instagram, where the creative does most of the work.
- Creative testing
- Conversions API
- Audience structure
04
YouTube Ads
Video for demand generation, judged on assisted conversions rather than last click.
- In-stream
- In-feed
- Custom intent
05
TikTok Ads
Short-form video for products that suit the format. We say when yours does not.
- Native creative
- Spark Ads
- Fast testing
06
LinkedIn Ads
B2B targeting by job title, seniority and company size.
- Title targeting
- Lead gen forms
- Long-cycle measurement
07
Remarketing
Recovering visitors who left, segmented by what they actually did.
- Behaviour segments
- Frequency caps
- Converter exclusion
08
Google Ads audit
Independent review of an account you manage yourself. Standalone, no obligation.
- Conversion accuracy
- Search term waste
- Priority list
03 — Search
SEO, AEO and GEO.
Being found without paying per click. Slower to start, cheaper per lead over time.
01
SEO
The umbrella service: technical health, content and authority, in priority order.
- Audit
- Content
- Authority
- Reporting
02
Technical SEO
Removing what blocks crawling, rendering and indexing.
- Crawl and render
- Duplication
- Core Web Vitals
03
Content SEO
Pages built around search intent rather than keyword volume.
- Intent research
- Page mapping
- Internal linking
04
Link building
Earned authority. We do not buy links, because a penalty costs more.
- Digital PR
- Profile audit
- Disavow
05
Local SEO
Map pack and nearby search for businesses with a location or service area.
- Data consistency
- Location pages
- Reviews
06
AI search optimization
Being cited by ChatGPT, Gemini, Perplexity and AI Overviews.
- Answer-first pages
- Schema parity
- Citable claims
07
E-commerce SEO
Category pages, product indexing and filter URLs under control.
- Category architecture
- Filter control
- Product content
08
Website migration
Moving domain, platform or structure without losing organic traffic.
- Redirect mapping
- Pre-launch testing
- Monitoring
09
SEO audit
A prioritised diagnosis, ordered by revenue impact rather than severity colour.
- Indexing
- Content gaps
- Competitive position
10
SEO consulting
Direction for companies with their own team. Execution stays with you.
- Priorities
- Developer specs
- Training
11
Google Business Profile
The profile that decides whether you appear in the local map pack.
- Categories
- Photos and posts
- Review process
04 — Websites
Websites and online stores.
Where the traffic lands. Architecture before layout, measurement before launch.
01
Website design
Fast, indexable sites where structure is decided before the design.
- Architecture
- Core Web Vitals
- Analytics at launch
02
Landing page design
One campaign, one action, message matched to the ad.
- Message match
- Objection order
- A/B testing
03
Online store development
Product pages that load fast and a checkout that does not lose the sale.
- Catalogue structure
- Checkout
- Order tracking
04
Website maintenance
Updates, tested backups and monitoring, because silent failures are expensive.
- Updates
- Backups
- Form monitoring
05 — Brand and strategy
Everything else that decides results.
The work that makes the channels above perform better.
01
Social media management
Content and community, measured beyond follower counts.
- Content plan
- Production
- Community
02
Ad creative production
Multiple genuinely different angles, produced continuously.
- Static and video
- Per-platform formats
- Batch testing
03
Email marketing
The only audience you actually own. Deliverability comes first.
- Authentication
- Automation
- Segmentation
04
Chatbot and automation
Faster first response, because most leads are lost to delay.
- Qualification
- Routing
05
Brand identity
A working visual system with rules, not a single logo file.
- Logo system
- Colour and type
- Guidelines
06
Strategic planning
Deciding what to do and in what order, from where the funnel leaks.
- Diagnosis
- Channel choice
- Success measures
07
Marketing consulting
Outside judgement with nothing riding on the answer.
- Proposal review
- Agency review
- Second opinion
06 — Questions
Common questions.
Not sure where to start? Describe the problem and we will tell you which service applies, including when the answer is none of them yet.
Next step
Which one do you need?
Describe your situation and we will tell you which service applies, including when the answer is none of them yet.
- WhatsApp · +55 24 99929-8231
- Email · [email protected]
- Volta Redonda, Brazil · remote worldwide