Is LinkedIn too expensive?

Per click, yes, considerably. Per client, frequently not. If your average contract is worth thousands, a lead costing far more than on Google can still be the most profitable channel you have. If your ticket is low, it usually is not.

Lead gen forms or landing page?

Test both. Forms convert better because they prefill from the profile, but they can produce lower-intent leads. A landing page filters harder and produces fewer, better conversations. Which wins depends on how much your sales team can absorb.

Something genuinely useful to someone senior: a benchmark, a diagnostic, a specific piece of analysis. Generic content offers get ignored by exactly the people worth reaching.

How long before it works?

B2B sales cycles are long, so judging LinkedIn on thirty days usually means judging it before any deal it started could possibly have closed. We recommend a minimum of one full sales cycle before drawing conclusions.

01 — LinkedIn Ads

LinkedIn Ads

LinkedIn costs more per click and often less per client.

You are paying for the ability to reach a specific job title at a specific kind of company. For complex sales, that is usually worth it.

Direct answer

LinkedIn Ads management covers B2B campaigns targeted by job title, seniority, industry and company size. Cost per click is high compared with other platforms, so the discipline is in qualifying tightly and measuring through to closed business rather than to form submissions.

Get a free proposal All services

02 — Detail

Why a high cost per click can still be cheap.

A click from a purchasing director at a company of the right size is worth many clicks from an audience that will never buy. The mistake is comparing LinkedIn's cost per click to Google's without comparing what a client is worth in each channel.

The discipline that matters is exclusion. Targeting broadly on LinkedIn is expensive in a way it is not elsewhere, so we narrow aggressively: specific titles, specific company sizes, specific industries, and exclusions for people who will never have budget authority.

Lead gen forms convert well because they prefill from the profile, but they also produce leads with lower intent, since submitting takes two taps. We usually test those against a purpose-built landing page, because the cheaper lead is not always the better one.

03 — How it works

How we run B2B.

01
Define the buyer
Job titles and company profiles, specifically. Not the phrase "decision makers".
02
Offer
Something worth an email address from a busy senior person. A brochure is not.
03
Narrow targeting
Tight segments with deliberate exclusions, because breadth is expensive here.
04
Test the form
Native lead gen forms against a purpose-built landing page. Volume and quality differ.
05
Measure to revenue
Through to proposal sent and deal closed, not to form submitted.

04 — Questions

Common questions.

Back to all our services.

Next step

Selling B2B and struggling to reach decision makers?

Tell us who buys from you and what a client is worth. We will tell you whether LinkedIn makes sense at that ticket.

WhatsApp · +55 24 99929-8231
Email · [email protected]
Volta Redonda, Brazil · remote worldwide