Paid traffic is only expensive when it is unmeasured.

It depends entirely on your market and what a customer is worth to you. A local service business can learn a lot on a small budget. A national e-commerce account cannot. We tell you honestly at the diagnosis stage if the budget you have in mind will not produce readable data.

Google captures people already searching for what you sell, which makes it the better starting point for most service businesses. Meta creates demand among people who were not looking, which suits visual products and lower-consideration purchases. Many accounts need both, in that order.

Yes. The account is yours, in your name, and you keep full access at all times. We work inside it. If you ever stop working with us, nothing has to be rebuilt.

If tracking is already sound, within the same week. If it is not, we fix that first, because launching on broken measurement wastes the entire learning period.