01 — Account audit
Account audit
An audit tells you what to stop doing first.
For companies already running their own Google Ads, the fastest gain is usually removing waste rather than adding budget.
A Google Ads audit is an independent review of an existing account: conversion tracking accuracy, wasted search terms, campaign structure, bidding strategy and landing page alignment. It produces a prioritised list of fixes and works as a standalone service, with no obligation to hand over management.
02 — Detail
What an audit actually finds.
The most common finding, by a wide margin, is a conversion that does not represent a sale. Accounts optimising towards a page view, or towards a click on a phone number that was never dialled, are teaching Google to buy the wrong thing efficiently and expensively.
The second is search term waste. In accounts running broad match without maintained negatives, we routinely find a substantial share of spend going to searches with no commercial intent at all.
We also look at what should not change. An audit that recommends rebuilding everything is usually selling a rebuild. Some accounts have two problems and are otherwise fine, and saying so is part of the job.
03 — How it works
What the audit covers.
- 01
Conversion accuracy
Whether what is counted as a conversion is actually a business outcome.
- 02
Search term waste
Where budget goes to searches that will never buy.
- 03
Structure
Whether the account can be read and managed, or whether results hide inside each other.
- 04
Bidding and budget
Whether the strategy matches the data volume available.
- 05
Landing pages
Whether the page delivers what the ad promised.
04 — Questions
Next step
Managing your own account and unsure about it?
Give us read-only access. We will tell you what to fix first, and what to leave alone.
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