What we have learned running the accounts.

Ten articles on the questions clients actually ask, written from managed accounts rather than from theory.

What you will find here

Practical articles on SEO, Google Ads, Meta Ads, local search and AI search. No prices, no guarantees of page one, and no advice we would not give a paying client.

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02 — Articles

All articles.

Ten pieces covering what companies ask before hiring an agency.

How to choose a digital marketing agency

Five questions that separate an agency that will produce results from one that will produce reports. What to ask before signing anything.

Why my website does not appear on Google

The four reasons a site stays invisible in search, in the order you should check them, starting with the one you can verify in ten seconds.

How to appear on Google Maps

What decides map pack ranking: relevance, distance and prominence. What you can influence, and the one shortcut that gets profiles suspended.

How to get cited by ChatGPT

There is no submission form for AI assistants. What actually gets a page cited: answering completely, near the top, with claims that can be verified.

SEO or Google Ads

They solve different problems. Ads buy volume today and stop when you stop paying; SEO compounds but takes months. How to decide which comes first.

How long SEO takes to work

Honest timelines by scenario: technical fixes, an established domain and a brand new site. What moves in month one and what does not.

Google Ads audit: what to check

A checklist for auditing your own Google Ads account, ordered by how much money each item is likely to be costing you right now.

How remarketing works

Remarketing explained: how visitors are tracked, why segmentation decides whether it works, and the frequency mistake that turns it into brand damage.

Is LinkedIn Ads worth it

LinkedIn costs several times more per click than Google. When that is still the cheapest channel you have, and when it is simply expensive.

Website or social media

A social profile is rented ground you can lose overnight. A website is owned. When you genuinely need both, and which one comes first.

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